The way towards increasing the amount of web traffic of a website through web page optimization which leads the website to rank high in search results of a search engine is known as Search Engine Optimization (SEO).
Why SEO (Search Engine Optimization)?
The higher the website positions in the Search Engine results, the chances are greater that it will be visited and checked by a user. Search Engine Optimization leads the website rank high in search results, and as it is regular practice for the user not to click pages and pages of search results, so the higher the rank of a website in search results will control more movement toward the website. Presently search engine companies like (Google, Yahoo Bing etc…) gives advisers for optimizing sites and webmaster needs to take after the rules to optimize the web page or website accordingly.